Wirral is a borough of contrasts, both in its physical characteristics and demographics. Rural and urban industrialised areas sit side by side in a compact peninsula of just 60 square miles of coastline.

Wirral differs slightly to England as it has a lower proportion of younger adults in their 20s and 30s and a higher proportion of older people. The area has many strengths but there are also significant inequalities, especially in relation to deprivation which is most prevalent in the eastern part of the borough.

Wirral is one of the 20% most deprived boroughs in England and about a quarter of children live in low income families. Life expectancy for both men and women is lower than the England average. This drives poorer health outcomes in these areas with people more likely to smoke, have lower levels of physical activity and poor diets.

Local priorities in Wirral include a healthy older age, a positive start in life and keeping people well by reducing alcohol and tobacco use and lowering blood pressure.

Our new Place partnership strengthens our existing track record of collaboration and joint working and brings together the NHS, Wirral Council and the Voluntary, Community & Faith sector.  We want to address the inequalities that exist in our communities and work with people to help them lead healthier lives.  By working in partnership, we can not only just focus on health and care but also empower people to seek new opportunities in education, employment and to take an active part in their community.

Our partnership is committed to achieving the best for people in Wirral.


Key priorities

  • Recovering from the COVID-19 pandemic and transforming our Place by implementing the Wirral Plan 2021-2026.

  • Refreshing, refocusing and strengthening partnerships and collaboration in Wirral to support delivery of our plans.

  • Improving population outcomes and tackling health inequalities by addressing the needs of our population in a more targeted way.


Email: wirral.intouch@cheshireandmerseyside.nhs.uk

Tel: 0151 433 7651